MICHI believes in empowering women. MICHI realizes that women have unique strengths and superpowers worth celebrating and design collections that enhance performance and ignite self-expression.
Michelle Watson created MICHI in 2010, pioneering the fashion-forward athletic wear aesthetic. MICHI’s signature mesh inserts, strappy sports bras and sophisticated cutouts transformed the activewear landscape.
MICHI’s Canadian-made styles are created with Bluesign® and OEKO-TEX® certified textiles and are constructed to last.
